Rapid expansion of Ncell's coverage
As thousands of new customers line up to take part in Ncell's Gift a Gift campaign, mobile operator Spice Nepal is extending its coverage to many new parts of the country.
Mr Pasi Koistinen, Chief Executive Officer of Spice Nepal says, “We are very encouraged by the great interest in our Gift a Gift campaign, which is attracting many new customers. The rapid expansion of our network is one way of welcoming these customers by providing them with improved voice quality and connectivity.”
Since May 2009 there has been a 16 percent increase in the proportion of Nepal’s population coming within Mero Mobile’s operating area — an extra 4.5 million people — and a 7.5 percent increase in the area of the country covered. The most recent figures show that the network now covers about 60 percent of the population and around 22 percent of the total geographical area. As of the end of September, Spice Nepal, had more than 1.8 million subscribers.
Explains Mr Koistinen: “In our commitment to offer the best mobile services in Nepal, we are speeding up the rollout of our network across the country. Across Nepal 400 professionals are working hard to install new towers and other network equipment. Seventy percent of this team have been hired in Nepal.”
The Gift a Gift campaign was launched in October. Customers take part by buying a Rs. 100 Mero Mobile recharge card from a participating outlet. They also receive a gift-wrapped prepaid SIM card with a Rs. 15 balance, which can be used by the customer or gifted to a friend or relative. The Rs. 15 bonus SIM card can be spent on any Mero Mobile voice, data or value added service.
“Our campaign message is clear: We want our customers to share the Mero Mobile experience with their friends and families. We want people to talk to each other and we take great pride in providing them with the network to do this,” added Mr Koistinen.
Spice Nepal will provide more details on its extended coverage in future press releases.
Spice Nepal is owned by TeliaSonera, a Swedish-Finnish Telecommunications Group. TeliaSonera operates in 21 countries in Europe and Asia and entered Nepal in October 2008 to work in partnership with mobile operator Spice Nepal Private Limited.
Information on TeliaSonera, including the company’s latest financial figures can be downloaded from:
